The Confident Real Estate Negotiator: How to Win Deals and Defend Commissions Without Losing Relationships.
May 19 - 21 | 2pm EST
Are You LOSING DEALS in Today's Brutal Real Estate Market?
In today's unpredictable market, realtors face mounting pressure as transactions collapse over minor details—sellers demand premium prices, buyers hunt for bargains, and the NAR settlement has transformed commission discussions into a high-stakes negotiation with the very clients you're supposed to be building trust and rapport with.
Does this sound familiar?
Tough negotiations with clients about commissions
Managing unrealistic client expectations
De-escalating unpredictable emotions from irrational people
Dealing with aggressive negotiators who threaten to walk away
Not being able to build trust or rapport because of cultural or personality differences
Situations where you left money on the table because you didn't know how to claim what you deserved
Losing sleep over difficult clients who could ghost you at any moment
Feeling that stress and anxiety when it's time to for a difficult conversation
The world is changing faster than ever, and you can't take any negotiation course seriously if they're not talking about how the NAR ruling, artificial intelligence, and other emerging technologies are reshaping the industry.
What does this all mean?
Any negotiation course in real estate that was created before 2025 is largely outdated.
THE STORY: How I Literally Wrote the Book on How To Find Confidence in Conflict
I was that people-pleaser, afraid of rejection and desperate to be liked. I earned a psychology degree to study how to overcome fears and understand the mindset of top performers. Then in law school, I made a life-changing discovery: Negotiation isn't a talent you're born with. It's a SKILL anyone can master.
I was able to transform myself from a people-pleaser to a confident deal-maker. But that's not where I stopped.
As I began training negotiators, I noticed a critical mistake in the industry: we've been giving recipes to people who are afraid to get in the kitchen. It doesn't matter if you know what to do or say if you lack the confidence to do it. The best tactics in the world are useless if you can't deploy them in high-pressure moments.
I became OBSESSED with mastering the art and science of negotiation:
I've tested my methods with elite organizations from coast to coast — from the Department of Defense and NASA to JP Morgan Chase, from the Real Estate Board of New York to the California Association of Realtors — proving these methodologies work in the toughest real estate markets in the country
I started the #1 negotiation podcast in the world, now with over 1,500 episodes.
I shared my journey in the bestselling book, Finding Confidence in Conflict, helping thousands to do the same.
I've personally participated in and analyzed thousands of high-stakes negotiations and conflicts.
I've guided Fortune 500 executives through negotiations worth hundreds of millions of dollars
The result?
I discovered a revolutionary framework that blends the world's best negotiation tactics and strategies with advanced psychological preparation.
We're not just sharpening your skills; we're sharpening your mind by applying the psychological tactics used by top performers in every industry.
Top brokerages noticed. Compass called. Then Sotheby's International Realty. Then the Real Estate Board of New York and the California Association of Realtors. Soon, I was training elite agents coast-to-coast on this breakthrough system.
I personally love teaching real estate professionals more than any other group.
Why?
In your industry, negotiation isn't just a skill—it's your daily reality. No one negotiates more frequently or with higher stakes than real estate professionals.
You negotiate with clients, with lenders, with other agents – every day you're navigating high-stakes conversations. That's why when real estate professionals apply these methods, the ROI is immediate and massive.
In this course, we're not just giving you the best real estate negotiation tips — we're giving you the BEST negotiation tips, period.
Because we work with clients across numerous industries, we're able to bring novel, unique, and powerful negotiation strategies never before seen in the real estate industry.
This is where we differ from every other negotiation training: we deliver both the highest-caliber negotiation techniques—vetted by the biggest organizations in the world and elite real estate professionals—AND the psychological tools to execute them under pressure.
By the end of this course, you won't just know how to negotiate; you'll BE a confident negotiator. Because I've walked this path myself—from people-pleaser to confident deal-maker—I know exactly how to guide you through your own transformation.
And now, for the first time ever, I'm bringing the same training that was previously locked behind closed doors (and five-figure fees) directly to you in an INTERACTIVE LIVE FORMAT where you can ask questions, get personalized guidance, and connect with a community of ambitious agents.
If we can handle negotiations where hundreds of millions of dollars are on the line, imagine what we can do for your real estate deals.
The Offer:
LIMITED SEATING AVAILABLE
The confident real estate negotiator
Real-World Results You'll See IMMEDIATELY:
✅ Close More Deals and Boost Your Earnings — No more watching prospects walk away over misunderstandings or minor disputes
✅ Protect Your Commission — Confidently command your full fee without awkwardness, even when others are discounting
✅ Preserve Relationships — Handle the toughest conversations without burning bridges, so clients become your biggest referral source
✅ Reduce Your Stress — End the emotional rollercoaster that leads 87% of agents to burn out within five years
✅ Eliminate Critical Blind Spots – Use AI to identify negotiation assumptions you might be missing, ensuring you approach each deal with complete strategic clarity
✅ Join a Powerful Network – Gain access to a community of like-minded professionals who support each other's growth, share success stories, and help troubleshoot difficult negotiations
What You’ll Master:
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Module 1: Mastering Difficult Conversations and Emotional Situations
Take Charge of Every Interaction—No More Lost Commissions or Deals Over Emotional Blow-Ups!
You’ll learn exactly how to:📍Navigate ANY difficult conversation with confidence using the proven Compassionate Curiosity Framework—the same negotiation method trusted by top agents nationwide.
📍Stay calm and in control even when clients or agents become emotional or aggressive.
📍Use the Boundary-Setting Technique to confidently say “no” without damaging relationships, sacrificing your commission, or losing credibility.
📍Turn emotional breakdowns into breakthroughs, creating trust that turns even your toughest clients into lifelong referral sources.
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Module 2: Advanced Negotiation Tactics to Win the Best Deal
Stop Leaving Money on the Table—Close with Confidence Every Time!
You’ll learn exactly how to:
📍Master "anchoring" — the most powerful move in high-stakes real estate negotiation — so YOU set the terms from the start
📍Shut Down Commission Objections – Clearly and confidently communicate your unique value so you can overcome commission pushback without awkwardness or hesitation.
📍Master strategic concession planning — know precisely when and how to give a little without giving away the farm
📍Blend Assertiveness and Likability – Effortlessly establish yourself as the trusted negotiator clients and colleagues respect, using proven strategies that over 318,000 professionals have mastered through our popular micro-course.
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Module 3: Personalized Persuasion for Every Client and Situation
Adapt to ANY Client, ANY Situation—And Close Deals Faster!
You’ll learn exactly how to:📍Read other clients and agents — spot whether you're dealing with a cautious analyzer, dominant negotiator, introvert, or extrovert and know how to adjust to connect, persuade, and win.
📍Use cultural intelligence techniques that help you navigate diverse backgrounds without missteps.
📍Master advanced emotional intelligence tools that build instant rapport with even the most difficult personalities.
📍Leverage AI-powered insights to enhance your persuasion strategy and identify negotiation blind spots others miss.
What makes this course different?
It builds BOTH skill AND confidence — For years in negotiation training, "we've been giving recipes to people who were afraid to get in the kitchen." Not anymore. This program gives you the courage AND the competence to execute when it matters most.
It's personalized to YOUR style — It's not just giving you rigid scripts (though we do provide proven scripts for those who want them) or "one-size-fits-all" approaches. You'll learn to adapt to any client or situation while remaining authentically YOU.
Every technique is backed by science AND proven in the field — This isn't pop psychology or theory. These methods have been pressure-tested in thousands of real negotiations with millions of dollars on the line.
It's built for TODAY'S market — Outdated courses don't address the new NAR ruling, virtual negotiations, how to use AI to enhance persuasion, the new market conditions, emotional volatility, or the new commission landscape. We do.
LIVE interactive training vs. pre-recorded videos — Most courses leave you watching videos alone, with no way to get your specific questions answered. With our LIVE format, you get real-time answers to your unique challenges from me personally, plus the collective wisdom of all participants.
High-stakes negotiation expertise — We've guided billion-dollar companies through their most critical negotiations. If our methods work when billions are on the line, imagine how powerful they'll be for your real estate deals. The principles that work at the highest levels can transform your business.
Bridges emotional and tactical skills — Most negotiation trainers either focus on hardline tactics or soft skills. I masterfully weave both. I show agents how to be confident without arrogance, assertive without aggression, and persuasive without manipulation.
Here’s what’s included
3 LIVE Interactive Training Sessions — Not pre-recorded videos, but real-time training where you can ask questions and get personalized answers on the spot
Pre-loaded scripts - including word-for-word phrases that work in today’s toughest negotiations
Real-World Case Studies — See exactly how top agents use these techniques to save deals
Exclusive Negotiation Community — Connect with other ambitious agents, share wins, get advice on tough deals, and continue learning long after the course ends
Certificate of Completion — Display your advanced negotiation credential to clients
Recordings of All Sessions — Can't make a live session? No problem! You'll get 6-month access to all recordings
